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Michael J. Conard, Jr. EA

Unlock Tax Savings: A Guide to General Business Tax Credits

When it comes to tax planning, many business owners in Green Bay and De Pere often overlook the significant opportunities presented by general business tax credits. These credits can dramatically reduce a company’s tax liability, freeing up resources for growth and investment. Understanding these credits is a critical part of effective tax preparation, ensuring that you’re taking full advantage of available incentives.

Research and Development (R&D) Tax Credit One of the most valuable credits for businesses is the R&D tax credit. This credit rewards companies that invest in innovation, whether through developing new products, improving processes, or enhancing software. If your business in De Pere is engaged in qualified research activities, you could claim this credit to offset a portion of your payroll or income taxes. The R&D credit is particularly beneficial for startups and small businesses, as unused credits can often be carried forward to future tax years.

Work Opportunity Tax Credit (WOTC) The WOTC encourages businesses to hire individuals from targeted groups, such as veterans or individuals receiving certain types of government assistance. This credit can provide a significant reduction in your federal tax liability while helping to diversify your workforce. For Green Bay employers, participating in this program not only reduces tax burdens but also supports community development efforts. Proper documentation and tracking are key, so be sure to factor this into your tax preparation process.

Small Business Health Care Tax Credit Businesses offering health insurance to employees may qualify for the Small Business Health Care Tax Credit. This credit is available to companies with fewer than 25 full-time equivalent employees earning average wages below a specific threshold. If you’re a small business owner in De Pere, this credit can help offset the cost of providing health insurance, making it easier to offer competitive benefits. Consulting with a tax professional ensures you’re meeting the eligibility requirements and maximizing this credit.

Energy Efficiency and Renewable Energy Credits Sustainability efforts can lead to tax savings as well. Energy-efficient property credits and renewable energy credits are available for businesses investing in clean energy solutions. Whether you’re retrofitting your office in Green Bay with energy-efficient systems or installing solar panels, these incentives can significantly reduce your upfront costs. Proper tax preparation is essential to claim these credits, as they often require detailed documentation and adherence to specific guidelines.

Employer-Provided Childcare Credit For businesses looking to support working parents, the Employer-Provided Childcare Credit offers a meaningful incentive. This credit allows companies to claim a portion of their expenses for providing childcare facilities or assistance programs. If you’re a business in De Pere considering this benefit, not only can it improve employee satisfaction and retention, but it also reduces your taxable income. Be sure to integrate this credit into your overall tax strategy to optimize your savings.

Disabled Access Credit Businesses making accommodations for individuals with disabilities can claim the Disabled Access Credit. This credit helps cover costs associated with making facilities ADA-compliant, such as installing ramps or modifying restrooms. Green Bay businesses prioritizing accessibility can benefit financially while creating a more inclusive environment. Effective tax preparation ensures that all eligible expenses are documented and claimed appropriately.

Employee Retention Credit (ERC) Originally introduced during the pandemic, the ERC remains a valuable credit for businesses retaining employees during challenging times. If your business in De Pere experienced revenue declines or disruptions due to COVID-19, this credit can provide substantial financial relief. The rules for claiming the ERC are complex, so working with a tax professional familiar with local and federal guidelines is highly recommended.


General business tax credits represent a powerful tool for businesses to reduce their tax burden and reinvest in growth. For businesses in Green Bay and De Pere, staying informed about these opportunities is crucial. By incorporating these credits into your tax preparation strategy, you’re not only lowering your tax liability but also positioning your business for long-term success.

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